Network Operators
In 2007, SMS revenue to the Cellular operators exceeded $60B. The GSM Association estimates that text service such as SMS usage can increase by 25% if an improved data entry technology is introduced; this translates to $15B annual revenue.
- Increase ARPU from SMS traffic by 15-30%!
- Extend market share
- Increased usage of additional heavy text applications: Email, IM, chats & internet
- Increase customer satisfaction
- Uniqueness factor & innovative perception